The ability to entice, engage, and retain the brightest talent is key to long-term business success, but in a rapidly evolving professional world, modern companies have to up the ante to stay ahead.

We’ve recently partnered with some fantastically forward-thinking organisations, creating attraction strategies that frame them in the best possible light, so here’s a rundown of what we’ve learnt and a few ideas for getting the best candidates on board.

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How salesforce is addressing the digital skills shortage

Salesforce is the world’s most popular cloud-based customer relationship management (CRM) platform. According to a report by the IDC, an incredible 3.3 million jobs and $859 billion new business revenue will be created from 2016 to 2022. But this success is creating challenges and opportunities in equal measure.

Salesforce currently has a 20 percent market share with more and more companies turning to its platforms and applications. The problem is that the demand for skills is outstripping supply. The ecosystem is continuously growing and creating a wealth of opportunities for individuals that are equipped with the right skills.

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